Recently Licensed UK Online Sportsbooks

[Trevrizent]

The impression I got was that their odds are generally a bit above average, but never exceptional. That would fit in with the theory that they are using software to produce competitive odds without ever offering the very best price on any market.

 

[quincunx]

Slightly off topic but related - Betfair have been running a reduced-to-2% commission promo on Premier League Match betting[12X ] only on their Exchange since November,I think.You have to click on 'Promotions' and opt in each month to get the reduced rate.No guarantees that they will continue with that,of course.

 

[Trevrizent]

Their commission rates are much higher than those of Betdaq (2% across the board these days), Matchbook and Smarkets. Apart from certain promotions like the one you mention above, I don't think their rates will be lowered any time soon. Unlike many sportsbook players whose accounts get closed or restricted on a regular basis, exchange players are incredibly loyal and Betfair, who were in the market first, know this only too well. That's why they can get away with higher commission rates (not to mention the premium charge) without losing significant numbers of customers to their competitors.

 

[quincunx]

That is true,but I got the impression that Betdaq had ceased to be a true betting exchange when they lowered their rates - as in when you place a bet with Betdaq,you are really betting against Betdaq/Ladbrokes in the same way as you would bet against a bookmaker,as they are providing the only liquidity.Is that not the case ? If it is then their commission rate doesn't really matter.

 

[Trevrizent]

I suspect you're right in saying that Ladbrokes are providing much of the liquidity on Betdaq/their own exchange, although they would never admit it of course. They must be bitterly disappointed by the fact that, despite all they've done (promotional offers/lowering commission rates/setting up their own exchange), Betdaq has seemingly failed to make any real impression on Betfair's dominant position in the exchange market. There are probably a number of different reasons for this, but one of the main ones must be the loyalty of exchange players, something which Ladbrokes may well have seriously underestimated.

 

[BMR_Brad]

<p>The impression I got was that their odds are generally a bit above average, but never exceptional. That would fit in with the theory that they are using software to produce competitive odds without ever offering the very best price on any market.</p>

Is that to deter arbers?

 

[quincunx]

It would have that effect,yes.If you're always in the middle of the market,you're not giving the arbers any opportunities.

 

[Trevrizent]

They may be trying to deter arbers, or it may be that, as they are new, they just don't want to stick their head too far above the parapet at the moment.

 

[quincunx]

My guess is that they simply want to make whatever their over-round is as an average profit per bet - with reduced risk,since their book would be more balanced.So,for example,if their percentages on a football match added up to 106%,nearly 6% of their takings would be real profit.
Of course,people will bet favourites in accumulators.So they'd still have unbalanced books on those,but their average profit margin would be higher due to cumulative over-round on multiples.
I reckon this is their long-term business model.No idea whether they'll get enough customers.

 

[Trevrizent]

Aiming for an average 6% profit across all markets is a fair enough business model, but there are some potential pitfalls, notably the issue you mention about them acquiring sufficient customers and with that a viable level of betting turnover. One of the problems of never offering the best odds is that if most of your customers have accounts with a number of other bookmakers and can be bothered to shop around, then they will invariably find a better offer elsewhere.

It will be interesting to see whether their 6% over-round is reduced over the coming weeks and months. If that happens, then it's a sign that they're struggling to generate enough betting turnover.

 

[Trevrizent]

This firm has a well established telephone betting service, but they have just opened a full online sportsbook (including horse racing).

https://starsports.bet

 

[Trevrizent]

What has happened to the rest of this thread?

 

[BMR Forum]

What has happened to the rest of this thread?

Hi Trevrizent,

What time-frame do you think posts are missing from?

 

[Trevrizent]

The most recent posts (two or three I think) from last week have disappeared (they were about starsports.bet).

 

[BMR Forum]

The most recent posts (two or three I think) from last week have disappeared (they were about starsports.bet).

Our apologies. It was certainly not our intention to lose data during the migration process. Now that we've moved to a new forum and CMS platform, we will not ever again be in a position where losing data is a possibility. We have regular backups in place and will be making other enhancements to the forum as we move forward.

 

[soccer star]

Thanks BMR forum...great to know you guys are on top of this. By the way love the site.

 

[Mr_George]

A new bookmaker for the list is www.karamba.com/sport

Owned by ASG Technologies Ltd and uses the same odds as 10bet, Netbet, Come On and other white labels.
.

 

[Trevrizent]

Also www.stakers.com

Have had a UK licence since March 2018.

 

[chrisrose]

Also www.stakers.com

Have had a UK licence since March 2018.

cheers lasted 2 weeks at starsports down to .80p bets cheers

 

[Trevrizent]

The latest addition:

www.bethard.com

They've been active in Europe for some time, but have now acquired a UK licence.