Forgot about that one - yea KC was AB malt liquor and Magnum was Miller.
The 2 of them were so obsessed with “market share” they used to battle it out selling that crap for 79 cents a 40 (Old E was like 1.79).
The local bums coming in grabbing a 40 and then hitting the need a penny/take a penny for 30 or 40 cents. I wanted to get rid of it - but my sales rep begged me to keep it because they were so damn obsessed with dominating the market in EVERY catergory everywhere and as long as they had top selling malt liquor - they got more points (bigger bonus checks).
I knew places selling 30-40 cases of that stuff locally a week - one bottle at a time. Biggest pain in my ass - killing yourself stocking shelves constantly and moving around 25 cases of 40s - all to make like a whopping $150 in gross sales a week - so like $30 profit and having to see some stinking bum 300 times and having to count $8 in pennies every night when closing up.