I get your point Rudy (a very good one) but, I doubt BMR is going to immediately jump in right away with their own branding like Barstool. Even Barstool started out only selling “Barstool” stuff and built upon that.
You’ve commented on some good points for BMR to grow into a younger market in a number of threads. I’m sure BMR appreciates your ideas. They probably want to have you keep bringing ideas up.