A lot of people don't like the pick and a lot of Americans claiming the NFL doesn't know their audience.
I think there is a flaw in that thinking. For the Super Bowl, it really isn't the typical NFL audience, well it is, but then add a shit ton more people in the US and worldwide.
The game is global at the Super Bowl level.
Bad Bunny has had some crazy record breaking success worldwide, not so much in the US.
I don't know his music either, but, like it or not, he's definitely a global type pick.