Around 100K is my goal starting out as my base salary for 15 years was 150K+. I hit 100K profit in a year when i did it full time which proved to my wife i could retired from sales to do this (she's a SAHM after our baby and her 2nd bout with cancer-another impetus for doing this and not my old career).
At a minimum, I need to cover my living expenses every month so $4K mortgage, and other various living expenses, close to 10K a month. I havent had any issues meeting obligations since i retired to do this full time in January 2023. Havent had to dip into 401K or other investments. Certainly not killing it like I did in sales (routinely pulled in $350-500K with commissions/OTE was 350-400) but able to get by, and spend more time with the family at home.
Much like sales, I have weekly and monthly targets/goals with this and i go after it that way. That keeps me on my toes.