Since its peak in 2005, NASCAR has seen a gradual decline, with its TV viewership reaching record lows in 2018
[8] and race day attendance suffering to record lows as well.
[9] Reasons cited for its decline include the aforementioned track changes, the introduction of the
Car of Tomorrow which both drivers and fans alike criticized,
[10][11][12] the constant tinkering of the rules of its championship and the racing itself,
[13][14] the change in its race day experience,
[15] the perceived decline in the quality of its racing,
[16] NASCAR changing its image to appeal to a more mainstream audience while alienating its southern fanbase
[17] and the retirement of its past stars, such as Jeff Gordon, Dale Earnhardt Jr, Tony Stewart, Carl Edwards, and others.