Most Reputable Countries in ASEAN, 2025
Survey conducted by Reputation Lab






This survey evaluates countries based on multiple assessment criteria, including:
1. GDP per capita and nominal GDP
2. Environmental responsibility and climate change action
3. Investment climate
4. Tourism and the ability to attract people from around the world
5. International ethics
6. Human rights and freedoms
7. Quality of life
8. International diplomacy
9. Cultural reputation
10. National infrastructure
In addition, there are numerous sub-factors used in the scoring process, such as:
• People values
• Tolerance & friendly 
• Reputation in sports and academia
• Soft power reputation, including cuisine and entertainment
• Reputation in healthcare and public health systems
