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WWE heads to ESPN on $1.6B for streaming major events

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209life

209life

Joined
Feb 13, 2023
Messages
1,754
With this deal I do not think UFC will stay on ESPN. UFC media contract is almost done

Disney’s ESPN will soon become the exclusive streaming platform to watch all of World Wrestling Entertainment’s biggest events.

The reported billion-dollar deal, announced Wednesday, will give the Walt Disney Company subsidiary ESPN exclusive U.S. streaming rights for all of WWE’s major two-night events, including WrestleMania and SummerSlam, beginning in 2026, the companies said.

WWE’s major live events, including Royal Rumble, Survivor Series and Money in the Bank, will also be featured on the network. The wrestling events are set to be part of ESPN’s new streaming service, which is set to launch later this month.

ads to ESPN: Sports network lands $1.6 billion deal for streaming major events

Generate Key Takeaways
Disney’s ESPN will soon become the exclusive streaming platform to watch all of World Wrestling Entertainment’s biggest events.

The reported billion-dollar deal, announced Wednesday, will give the Walt Disney Company subsidiary ESPN exclusive U.S. streaming rights for all of WWE’s major two-night events, including WrestleMania and SummerSlam, beginning in 2026, the companies said.

WWE’s major live events, including Royal Rumble, Survivor Series and Money in the Bank, will also be featured on the network. The wrestling events are set to be part of ESPN’s new streaming service, which is set to launch later this month.



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The five-year deal is valued at over $1.6 billion, according to The Wall Street Journal.

It’s a major bump up from WWE’s current five-year deal with Peacock, set to end this year, which was valued at $900 million, according to the report.

"WWE has an immense, devoted and passionate fan base that we're excited to super-serve on our new ESPN DTC platform," ESPN chairman Jimmy Pitaro said. "This agreement, which features the most significant WWE events of the year, bolsters our unprecedented content portfolio and helps drive our streaming future."

The deal also means that all of WWE’s pre- and post-event shows for all premium live events will be available to be streamed on ESPN.

ads to ESPN: Sports network lands $1.6 billion deal for streaming major events

Generate Key Takeaways
Disney’s ESPN will soon become the exclusive streaming platform to watch all of World Wrestling Entertainment’s biggest events.

The reported billion-dollar deal, announced Wednesday, will give the Walt Disney Company subsidiary ESPN exclusive U.S. streaming rights for all of WWE’s major two-night events, including WrestleMania and SummerSlam, beginning in 2026, the companies said.

WWE’s major live events, including Royal Rumble, Survivor Series and Money in the Bank, will also be featured on the network. The wrestling events are set to be part of ESPN’s new streaming service, which is set to launch later this month.



Advertisement

The five-year deal is valued at over $1.6 billion, according to The Wall Street Journal.

It’s a major bump up from WWE’s current five-year deal with Peacock, set to end this year, which was valued at $900 million, according to the report.

World Wrestling Entertainment’s biggest events, including WrestleMania, will soon be available for streaming on ESPN, thanks to a new billion-dollar deal the companies struck. (WWE)


World Wrestling Entertainment’s biggest events, including WrestleMania, will soon be available for streaming on ESPN, thanks to a new billion-dollar deal the companies struck. (WWE)
"WWE has an immense, devoted and passionate fan base that we're excited to super-serve on our new ESPN DTC platform," ESPN chairman Jimmy Pitaro said. "This agreement, which features the most significant WWE events of the year, bolsters our unprecedented content portfolio and helps drive our streaming future."

The deal also means that all of WWE’s pre- and post-event shows for all premium live events will be available to be streamed on ESPN.



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"We are proud to reinforce the 'E' in ESPN at such an exciting juncture in its direct-to-consumer journey," Mark Shapiro, president and chief operating officer of TKO, which owns WWE, said in a statement.

He continued: "WWE Premium Live Events are renowned for exactly the type of rich storytelling, incredible feats of athleticism and can't-miss, cultural tentpole experiences that have become synonymous with ESPN. Through our UFC relationship, we have experienced firsthand how transformational an ESPN presence can be, and we know this will be an exceptional partnership at a time of great innovation for both companies."

WWE had launched its own streaming service in 2014 called WWE Network, which lasted until 2021 when the company reached a deal to stream on Peacock. WWE content helped Peacock establish itself as a streaming platform, and the network has since added more sports-related content.

The popular wrestling promotion also struck a deal with Netflix last year for its weekly show, “Raw” which is valued at over $5 billion and become a solid performer for the streamer.

WWE is as popular as ever, with captivating storylines drawing in increased viewers across all shows, according to data published by Fox News. As of last summer, viewership for Raw was up 4 percent, Smackdown was up 10 percent and NXT was up 28 percent.

eads to ESPN: Sports network lands $1.6 billion deal for streaming major events

Generate Key Takeaways
Disney’s ESPN will soon become the exclusive streaming platform to watch all of World Wrestling Entertainment’s biggest events.

The reported billion-dollar deal, announced Wednesday, will give the Walt Disney Company subsidiary ESPN exclusive U.S. streaming rights for all of WWE’s major two-night events, including WrestleMania and SummerSlam, beginning in 2026, the companies said.

WWE’s major live events, including Royal Rumble, Survivor Series and Money in the Bank, will also be featured on the network. The wrestling events are set to be part of ESPN’s new streaming service, which is set to launch later this month.



Advertisement

The five-year deal is valued at over $1.6 billion, according to The Wall Street Journal.

It’s a major bump up from WWE’s current five-year deal with Peacock, set to end this year, which was valued at $900 million, according to the report.

World Wrestling Entertainment’s biggest events, including WrestleMania, will soon be available for streaming on ESPN, thanks to a new billion-dollar deal the companies struck. (WWE)


World Wrestling Entertainment’s biggest events, including WrestleMania, will soon be available for streaming on ESPN, thanks to a new billion-dollar deal the companies struck. (WWE)
"WWE has an immense, devoted and passionate fan base that we're excited to super-serve on our new ESPN DTC platform," ESPN chairman Jimmy Pitaro said. "This agreement, which features the most significant WWE events of the year, bolsters our unprecedented content portfolio and helps drive our streaming future."

The deal also means that all of WWE’s pre- and post-event shows for all premium live events will be available to be streamed on ESPN.



Advertisement

"We are proud to reinforce the 'E' in ESPN at such an exciting juncture in its direct-to-consumer journey," Mark Shapiro, president and chief operating officer of TKO, which owns WWE, said in a statement.

He continued: "WWE Premium Live Events are renowned for exactly the type of rich storytelling, incredible feats of athleticism and can't-miss, cultural tentpole experiences that have become synonymous with ESPN. Through our UFC relationship, we have experienced firsthand how transformational an ESPN presence can be, and we know this will be an exceptional partnership at a time of great innovation for both companies."

WWE had launched its own streaming service in 2014 called WWE Network, which lasted until 2021 when the company reached a deal to stream on Peacock. WWE content helped Peacock establish itself as a streaming platform, and the network has since added more sports-related content.

The popular wrestling promotion also struck a deal with Netflix last year for its weekly show, “Raw” which is valued at over $5 billion and become a solid performer for the streamer.

The five-year deal with ESPN is valued at over $1.6 billion. The network’s streaming service is set to launch this month. (Getty Images)


The five-year deal with ESPN is valued at over $1.6 billion. The network’s streaming service is set to launch this month. (Getty Images)
WWE is as popular as ever, with captivating storylines drawing in increased viewers across all shows, according to data published by Fox News. As of last summer, viewership for Raw was up 4 percent, Smackdown was up 10 percent and NXT was up 28 percent.



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Its popularity continued this year, as nearly 70,000 people attended the Royal Rumble in Indianapolis, Indiana, according to Dual Shockers.
 

MinnesotaFats

MinnesotaFats

Joined
Nov 1, 2021
Messages
5,453
I don't get it.

Disney is trying to sell ESPN. Now they've invested $1.6B here and given up 10% ownership for the NFL network to move to ESPN.

These moves don't sound like a company that's selling.
Well....they need to make streaming profitable to sell so I can see this as a way to charge a very loyal fanbase.

Kind of 'spend money to make money' theory. They moved off MLB, NHL to offset...and reduced CFB
 

djefferis

djefferis

Joined
Jan 8, 2024
Messages
3,947
I don't get it.

Disney is trying to sell ESPN. Now they've invested $1.6B here and given up 10% ownership for the NFL network to move to ESPN.

These moves don't sound like a company that's selling.

I suspect they realize it would be impossible to sell.

So instead spend a shit ton on media rights and try to spin off the brand - and all those rights contracts - onto its own stand alone company.

In turn - sign a distribution agreement to air the most valuable content on Disney apps/channels at favorable pricing - allowing ESPN to air the less valuable stuff themselves on their stand alone streaming. In essence paying back Disney and leaving equity owners in the new stand alone ESPN product with a less valuable company. It’s happened before - company stripping the gems from out of favor parts and spinning them off onto their own stand alone.
 

jamesy2422

jamesy2422

Joined
Jun 1, 2025
Messages
983
i am very surprised netflix did not get the ppv's. to have two streaming services for wwe sure makes them a lot of money but costs the fan more.

as for espn, i am lost. wish they would generate good programming on the channels we already have.
 
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