Wasn’t Phoenix allowed to keep the name Coyotes as part of the deal - they have 5 years I thought to attract an expansion team who would assume the names/records of the Coyotes (similar to how Cleveland Browns kept the records of the now Ravens team when Cleveland got an expansion team).
Agree though the moniker is just stupid - pick a damn name !! Quit running stuff via “focus groups” as to what has staying power and is most marketable.
Could be worse - you could be called something that makes absolutely ZERO sense like the Lakers (made plenty of sense in Minnesota - but zero in LA) or
Jazz (again - it made plenty of sense in New Orleans but zero in Utah). There are plenty of decent suggestions out there - pick and run with one and worry about winning games - not selling merchandise.