We're not paying higher prices.
Only things that are imported are subject to the tariffs, and their domestic counterparts are not, which sets the baseline price. Your Heineken price hasn't gone because it'd kill sales.
CPI is only up 1/10 of 1% despite the 10% across the board tariffs.
The media is lying to you if they are citing rising prices.
And that’s looking at only part of the equation.
USA slaps a 30% tariff on goods - collects $$ and your absolutely right that US consumers can source goods from domestic manufacturers cheaper (or more likely - US manufacturers raise prices - but keep their goods just below the price of imported counterparts and reap higher profits).
BUT what happens to those domestic manufacturers who rely on the export market for their goods. Let’s take something simple like liquor. The USA imports mainly from Mexico - who buys very little of our Bourbon for example - of course few “domestic” producers of quality tequila - so either you get domestic consumers to change to our whiskey’s or they pay the price.
Likewise - we sell little bourbon to Mexico so the fact it’s now 30% higher because of their reciprocal tariffs means little to us there - but in the other 99% of the world where we send this stuff too (like Europe) - it’s going to kill our companies. Either they find a way to offset sales losses abroad domestically or they are net losers in the tariff wars. Worse - you will have countries like Canada taking advantage of our tariffs abroad and pushing their similar goods.
It’s not quite as simple as some people would have you believe - and anyone who thinks the US Government is suddenly going to give those freshly gotten gains back to the common citizen seriously needs to review American history.