FuboTV shut down Fubo Gaming in less than a year and they had major sports sponorships. I think the NY Jets sued them for money owed.
Diamond Sports Group also went into backruptcy last year but kept operating. They license the Bally's name and were running close to 20 books across the country.
Costs are high, inlcuding licensing, and margins are low, it's a tough racket when the big ones Gold named above can afford the customer aquisiton phase and take those operating losses.
When DK and FD tried to get into California part of that proposition was that nobody can open another sportsbook in the state without like a $100 million dollars to put up.
This was one of the reasons I was so opposed to the legislation, even if it meant legal betting in CA, as I felt they were creating an unfair marketplace.
They spent some $400 million that election cycle and the props failed.
When the gambling market is legalised, (or de-regulated and re-regulated as happened in the UK back in the day), there are always new books popping up and trying to compete. The UK market showed that only the huge books survive. Tote effectively went under, Mecca were rescued by Wm. Hill. BetFred had to massively expand or die. Even Corals has been absorbed by Ladbrokes. All the smaller independents got picked off.
Most of the smaller US shops will struggle. Operating legally requires an economy of scale and a larger betting market. More competition means better odds for customers but smaller margins and low turnover mean small books don't grow and remain vulnerable.
Costs are high, inlcuding licensing, and margins are low, it's a tough racket when the big ones Gold named above can afford the customer aquisiton phase and take those operating losses.
Most of the smaller US shops will struggle. Operating legally requires an economy of scale and a larger betting market. More competition means better odds for customers but smaller margins and low turnover mean small books don't grow and remain vulnerable.
It works. It's an extra financial block on new players coming into the market. Name recognition is important to potential new customers. It's how cigarette manufacturers operated back in the day.