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Sprite is retiring its iconic green plastic bottle after more than 60 years

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carolinakid

carolinakid

Joined
Oct 20, 2021
Messages
39,046
By Marlene Lenthang
Sprite is ditching its iconic green plastic bottle in favor of more sustainable clear bottles, its parent company, The Coca-Cola Co., announced Wednesday.
It’s a major change for the bubbly lemon-lime drink that debuted in the United States back in 1961 and became a staple in households and grocery stores with its eye-catching green packaging.

The new design will start Aug. 1 and is part of an effort to “support a circular economy for plastic packaging," The Coca-Cola Co. said in a statement.
Although the green polyethylene terephthalate (PET) packaging Sprite bottles are currently made of is recyclable, because of its color, it's separated from other clear items to avoid discoloring material used to make new PET bottles.
“The recycled material is more often converted into single-use items like clothing and carpeting that cannot be recycled into new PET bottles,” the statement said.
Dasani and Sprite clear bottle design
The Coca-Cola Company launches its Dasani and Sprite clear bottle design, created for environmental sustainability.The Coca-Cola Company
 

MinnesotaFats

MinnesotaFats

Joined
Nov 1, 2021
Messages
3,959
LOL Coke lying about reason

Big price wars coming in soda industry

"Green" is associated with Mt Dew. Sprite is considered an 'ethnic' drink as its target audience is urban.

Coke products will be priced higher on the shelf at the C store in about a month. They needed to distinguish in some way not associated w color that the market share leader is priced less per unit
 
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