More rappers will make this move in the future.
Or at least their labels or other vanity brands (IE Snoop and his new Death Row lifestyle brand).
Again - low stakes really and the school is more interested in getting a local name attached than the money. Could easily pull a million a year from some local bank - but who wants to make a press announcement that a local credit union bought naming rights and got use of the field for their company outing next year ?
A million and you get 12 appearances from a name celebrity and to use him in ads - that helps immensely in this day and age of NIL - a school like
this knows they can’t offer cash like a Power 5 school - but target 3 stars and sell them on the lifestyle in Miami including connections to Pitbull.
How long until USC has a deal with Snoop ?
Musicians have long paid big $$ to get their names in the paper. Look at all the artist who have their own record label (but it’s distributed by the same companies they used to work for) - just like in the 70s when every major arena band “owned” their own private plane with their name on the side. It’s a vanity thing - only this one has some benefit to the school aside from the money which they could get anywhere.