flyingillini
flyingillini
BMR Veteran
- Joined
- Jul 25, 2022
- Messages
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Our brains tend to forget gambling losses quickly but remember wins for a long time due to a psychological phenomenon called "positive reinforcement" and "loss aversion bias." For example, imagine someone playing a slot machine. They might lose small amounts repeatedly, but when they hit a big jackpot, the excitement and dopamine rush create a strong, lasting memory. This win overshadows the numerous small losses, which the brain downplays to maintain a sense of optimism and encourage repeat behaviour. This selective memory helps keep people engaged in gambling despite overall losses.
