An anonymous beer distributor admitted to the New York Post on Monday that Bud Light may never recover from the ongoing controversy surrounding the brand.
Since it was revealed that the beer brand had partnered with transgender influencer Dylan Mulvaney in April, Bud Light has suffered a nearly 30% loss in sales compared to the previous year. On Thursday, Anheuser-Busch InBev also announced that it would be laying off hundreds of workers.
As the brand continues to suffer setbacks, a Texas-based distributor argued that many consumers may not come back at all.
"Consumers have made a choice," the executive told The Post. "They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back."
I was getting tequila over the weekend at Winn Dixie liquor store
Waiting in line and guy at counter was paying for a case of bud light and the cashier actually laughed and told him he's the first one that had bought it in over a week
I don't think the guy even knew what he was talking about
I'm still drinking Natural Light. Still tastes the same, even after all the s#it-storm at Budweiser.
Frankly, I don't care about the politics as long as it doesn't impact the availability of my beer of choice.
Fuxk politics. Budweiser ain't losing shit they got millions their share holders are for their choice of fn publicity stunt. Fire whomever that idea came from man. Obviously it had big ramifications on the company. Backfire FAIL BIGTIME