Brent Musberger Purchase

[Wagerallsports]

Musburger buys VSiN back from DraftKings​

LV REVIEW JOURNAL SUBSCRIPTION

Musburger Media has purchased the Vegas Stats & Information Network from DraftKings for an undisclosed amount, according to a company release.

The deal returns VSiN, the Las Vegas-born sports betting-centric broadcasting network, to the media company and extended family who first launched the concept in 2017. Boston-based DraftKings bought VSiN from Musburger Media in 2021 for a reported $70 million.

There will not be any immediate changes to the company’s 24/7 sports gambling coverage. Brian Musburger and Bill Adee, both of whom were part of the group that launched VSiN, will lead the company moving forward, according to the press release.

Musburger expressed appreciation toward DraftKings while adding the company was “excited” about “cementing our position as a trusted authority in sports betting.”

“While a lot has changed in the sports betting industry over the past three-and-a-half years, our original vision for VSiN still holds and we are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere,” Musburger said.

Stephanie Sherman, DraftKings’s chief marketing officer, indicated in the news release that the company would continue advertising on VSiN.

“DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals,” she said.

DraftKings and its chief rival FanDuel are the two highest-revenue generating sportsbook operators in the United States. According to research and analytics firm Eilers & Krejcik Gaming, the two companies account for approximately 67 percent of the domestic market share of online sports betting and internet casino among regulated operators.

VSiN’s newsroom studio is located inside the sportsbook at the Circa casino-hotel in downtown Las Vegas. The studio was previously located at South Point casino hotel. VSiN also used to operate a satellite studio on the East Coast inside Atlantic City’s Ocean casino hotel.

 

[BMR Genie]

So they bought it back after 3 yrs? I wonder for how much. It didn't mentioned above.

 

[djefferis]

Funny how all these properties being grabbed up by legal sportsbetting sites are being sold (at a significant loss) by the same sites now that they got established and quickly realized the market for legal gaming was not nearly as lucrative as they felt it would be.

There is revenue there - but dividing it a million ways is just killing the profits - and unsurprisingly - people will continue to bet offshore/illegally for a variety of reasons. Males 18-30 represent a lucrative market - but you’re not gonna get rich even if they never win a parlay playing $5 at a time.

Don’t blame those who cashed in when they could - and now that the operators are realizing what a drain on their finances running media is - don’t blame them for buying back for nickels on the dollar. Run right - these outlets can generate a decent profit - IF you keep your cost in line with your revenue.

Think of it like the whole Diamond Sports debacle and bankruptcy - run around and overpay for a bunch of mid/small market baseball teams media rights - over leverage your finances and borrow more and more - sooner or later you run out of funding. Fortunately - the principles weren’t too far gone to step back in and save the companies they just sold in these cases.

 

[rdalert447]

Hopefully this means more Dave Tuley. He’s a great follow, both on Twitter and VSIN. His forum used to be great but it’s slowed down big time.

 

[jjgold]

VSIN a dead product why DraftKings dropped it

Sportsbooks losing too much money and need to stop all the advertising

 

[Tanko]

I think David Portnoy served as an advisor to VSIN in executing this deal.....
These sportsbooks are making some piss-poor decisions.

 

[jjgold]

Tanker yea

 

[flashmo]

Is Musburger still doing My Guys in the Desert?

 

[jjgold]

No

That died out years ago

 

[rsstreams]

These days there isn't much handicapping on VSiN I think is the way most viewers that watched the network from the outset and then DK started to put its mark on it. It feels like the loyal viewers want their old VSiN back and think they will get it after this deal.

As far as the regular shows, I only prefer the morning show and then Wes Reynolds and Matt Youmans, although Youmans never really makes any reasonable play on the air other than two dollar money line favorites. He is always getting ready for the next season of whatever sport is coming up but really never makes a play.

Their best content is bringing in cappers for their plays on these shows.

 

[jjgold]

It’s a picks network

 

[BobbyFK]

Musburger a true gambler at heart. Hopefully he will make the network even better

 

[jjgold]

All these guys just make pics and never give one record

 

[Tanko]

Musburger a true gambler at heart. Hopefully he will make the network even better

He really is.

We were staying at the Stardust and he had a radio show. After the show you could talk to him and he was talking odds and games constantly. Way more knowledgeable than I ever thought he would be. I bet he makes VSIN decent again.