Books always talk how they “lost” - it gives players hope that they have a chance.
Revenue is the key when your advantaged on every bet made - generate revenue you will generate profit GUARANTEED. Matters not if you show that profit on week 1,2 or 13 - just as long as at the end of the quarter there is a profit to show the shareholders.
A week of big faves winning just means more revenue next week and more false hope from gamblers chasing back lost profits.