2022 Sports Betting Industry Predictions

[sportsbear]

I’m all in for legalization and progress but those must be followed by accountability.

I contacted a book before posting this thread and asked if they offer any resources to help me bet responsibly. They said they have none but can help me to set a limit in my account (which can be changed later on).

So, my wild guess (not so wild) is that corporations will be pushed to offer resources to gamble responsibly. More easy-to-access and straightforward ones (artificial intelligence, maybe?)

What are yours?!

 

[ES3]

I predict that even more sportsbooks will sponsor teams and have ads in big events!

 

[BobbyFK]

I agree with more ad placement especially since it's becoming more legalized across the United States. Hopefully they offer more bonuses to attract new and returning players

 

[Tanko]

I predict that even more sportsbooks will sponsor teams and have ads in big events!

Without a doubt this will occur just like overseas.
Hell, there were a few superbowl commercials for sportsbooks. It's just a matter of time.

 

[Tanko]

I’m all in for legalization and progress but those must be followed by accountability.

I contacted a book before posting this thread and asked if they offer any resources to help me bet responsibly. They said they have none but can help me to set a limit in my account (which can be changed later on).

So, my wild guess (not so wild) is that corporations will be pushed to offer resources to gamble responsibly. More easy-to-access and straightforward ones (artificial intelligence, maybe?)

What are yours?!

I think your idea of sportsbooks helping betters "responsibly" is a noble idea but I doubt its going to come about for years if not decades. The books don't care about addition or people going broke, as long as they are making $$$.

It will require some sort of law for this to occur. A law will only be implemented once enough lawmakers or their family member suffers from a problem. Lawmakers only respond with they feel the pain themselves. Not trying to turn it political but I think you can see why I feel any actions from sportsbooks to assure responsible betting is occurring is a long way off.

 

[sportsbear]

I predict that even more sportsbooks will sponsor teams and have ads in big events!

Definitely! I can see that too!

 

[sportsbear]

I think your idea of sportsbooks helping betters "responsibly" is a noble idea but I doubt its going to come about for years if not decades. The books don't care about addition or people going broke, as long as they are making $$$.

It will require some sort of law for this to occur. A law will only be implemented once enough lawmakers or their family member suffers from a problem. Lawmakers only respond with they feel the pain themselves. Not trying to turn it political but I think you can see why I feel any actions from sportsbooks to assure responsible betting is occurring is a long way off.

Thanks for sharing your point of view @Tanko I completely agree with you that lawmakers and corporations only respond to their own interests.

However, I consider that legalization (name substances, gambling) takes away the taboo that surrounds them and people start acting and relating to those in a different way. Consumers start demanding things that were not possible to demand while prohibition was still in place (quality, etc).

My guess points out to A. I. mainly. Books will start implementing the use of it not to solve gambling addiction but to have constant, decision-making data, to predict the risk of addiction, finance management, among others.

While it is a personal choice how one approaches gambling, data works and that can be provided by the corporations. For instance, I constantly check my time on IG. Am I quitting social media? No. But it helps me to grab a book or listen to a podcast instead of 2h of mindless scrolling.

 

[Tanko]

Good points Sportsbear. I guess what I can't get my mind around is what's in it for the sportsbook to become benevolent and look out for people?

Sure, they can implement AI (or other methods) and help head off issues when they arise with some gamblers but WHY? Because they are good people? Because the public asks them to?

If they responded to public demands they would all offer nickel instead of dime lines.
Its not going to happen because it costs them money.

I just can't see books being so empathetic. I wish this would be the case but I think its not likely.

 

[sportsbear]

Absolutely! It is a very provocative topic. It certainly raises more questions than answers.

I think corporations in general are not empathetic or look after consumers. Instead, they are looking for their own product to stay relevant and compliant with the new ethics of consumption. Not because they care but because it sells.

In addition, take a look at their new and next consumers: Millennial/ Gen Z/ tech-savvy/ethical/progressive people.

Gambling is now becoming socially acceptable. So, it raises the bar.

Let's take a look at fast fashion corps with sustainable fashion lines (pure marketing tricks) Is it more expensive to create sustainable clothing? Yes, it is. Yet they are selling it (...and people buying it)

 

[mikesmith99]

Thanks for sharing your point of view @Tanko I completely agree with you that lawmakers and corporations only respond to their own interests.

However, I consider that legalization (name substances, gambling) takes away the taboo that surrounds them and people start acting and relating to those in a different way. Consumers start demanding things that were not possible to demand while prohibition was still in place (quality, etc).

My guess points out to A. I. mainly. Books will start implementing the use of it not to solve gambling addiction but to have constant, decision-making data, to predict the risk of addiction, finance management, among others.

While it is a personal choice how one approaches gambling, data works and that can be provided by the corporations. For instance, I constantly check my time on IG. Am I quitting social media? No. But it helps me to grab a book or listen to a podcast instead of 2h of mindless scrolling.

Good points Sportsbear. I guess what I can't get my mind around is what's in it for the sportsbook to become benevolent and look out for people?

Sure, they can implement AI (or other methods) and help head off issues when they arise with some gamblers but WHY? Because they are good people? Because the public asks them to?

If they responded to public demands they would all offer nickel instead of dime lines.
Its not going to happen because it costs them money.

I just can't see books being so empathetic. I wish this would be the case but I think its not likely.

Absolutely! It is a very provocative topic. It certainly raises more questions than answers.

I think corporations in general are not empathetic or look after consumers. Instead, they are looking for their own product to stay relevant and compliant with the new ethics of consumption. Not because they care but because it sells.

In addition, take a look at their new and next consumers: Millennial/ Gen Z/ tech-savvy/ethical/progressive people.

Gambling is now becoming socially acceptable. So, it raises the bar.

Let's take a look at fast fashion corps with sustainable fashion lines (pure marketing tricks) Is it more expensive to create sustainable clothing? Yes, it is. Yet they are selling it (...and people buying it)

Awesome thread and last night mygf made me listen to this podcast from Vox on the subject (would only recommend the first 15 minutes).

One huge takeaway is that this is somewhere in between pot and alcohol for me. Its definitely more addicting than pot but maybe not to the extent of alcohol. For me it all comes down to education.


For example one of the testimonials was from a journalist who claimed to become addicted to gambling yet acknowledging that, until this day, she doesnt know what a triple double is but she'll bet on it and stuff like that.

If you don't know what you are doing then maybe the problem is not the activity but the person.

Do agree that sportsbooks in the US have to tone down the "easy money" propaganda but hey alcohol is still legal and you dont see people claiming that corporations are pushing the bottle down their throat...

 

[sportsbear]

That's some great input @mikesmith99 Thanks for sharing! I will be checking the podcast.

I agree with what you said about the activity not being problematic but the person.