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Conference USA preview: Breaking down Liberty, Western Kentucky and other contenders
ESPN PLUS $ MATERIALLet's review.
In 1996, Conference USA began sponsoring football with a lineup of Cincinnati, Houston, Louisville, Memphis, Southern Miss and Tulane. It added East Carolina in 1997, then Army in 1998 and UAB in 1999. TCU, bailing on the WAC, joined in 2001. USF, which had been a non-football member, joined for football in 2003.
In 2005 came the first of three total regeneration efforts. Cincinnati, Louisville and USF left for the Big East, Army went back to being independent, and TCU bailed for the Mountain West; so aboard came Marshall, Rice, SMU, Tulsa, UCF and UTEP. The center actually held for a moment, but realignment never really stops for long. Houston, Memphis, SMU and UCF left for what would become the AAC in 2013, then ECU, Tulane and Tulsa followed in 2014.
It was time to reload once more: CUSA raided the Sun Belt for FAU, FIU, MTSU, North Texas and Western Kentucky. It took Louisiana Tech and UTSA from the WAC and brought in football startups ODU in 2014 and Charlotte in 2015. That brought membership to 14. UAB dropped football in 2015 in a nasty political game, then wised up and brought it back in 2017. Fourteen again.
That held until the next time the AAC got raided. It nabbed Charlotte, FAU, North Texas, Rice, UAB and UTSA in 2023. Searching for some semblance of stability (and geographic sense), Marshall, Old Dominion and Old Dominion also left for the Sun Belt. Regeneration No. 3! Indies Liberty and New Mexico State came aboard, and Jacksonville State and Sam Houston made the jump up from FCS. Kennesaw State is joining this year. Delaware and Missouri State will do the same in 2025.
Next year, FBS will feature 136 teams. Conference USA will have, at one point or another, housed 32 of them. It is the Ellis Island of FBS. Poor, tired, huddled masses, et cetera. It is a genuine conference for the USA.
It might not have much of a conference race in 2024, however. Liberty was far and away the class of the conference last year, winning seven of nine CUSA games by at least 13 points and rolling to a 49-35 win over NMSU in each team's first CUSA Championship. The Flames were able to go unbeaten and skate around having a dreadful run defense, but that caught up to them in a 45-6 decimation at Oregon's hands in the Fiesta Bowl. They had one of the weakest schedules in the country and one of the most delightful offenses ... just as they probably will this year. And unless Western Kentucky or Jacksonville State springs a surprise, it's hard to see someone toppling LU this time around either.
2023 recap
TEAM | REC. (CONF) | SP+ RK | OFF. SP+ | DEF. SP+ | ST SP+ |
---|---|---|---|---|---|
Liberty | 13-1 (9-0) | 8.0 (33) | 36.2 (16) | 26.3 (64) | -1.9 (123) |
J'ville St. | 9-4 (6-2) | -1.6 (71) | 24.8 (76) | 25.9 (57) | -0.6 (86) |
NMSU | 10-5 (7-2) | -1.8 (73) | 23.3 (83) | 25.8 (56) | 0.7 (51) |
WKU | 8-5 (5-3) | -2.0 (74) | 28.7 (53) | 30.1 (91) | -0.7 (88) |
MTSU | 4-8 (3-5) | -9.5 (101) | 21.5 (93) | 30.0 (90) | -1.0 (92) |
La. Tech | 3-9 (2-6) | -12.9 (112) | 22.1 (89) | 36.0 (122) | 1.0 (41) |
Sam Houston | 3-9 (2-6) | -13.8 (115) | 16.0 (120) | 28.8 (85) | -1.1 (96) |
UTEP | 3-9 (2-6) | -16.2 (122) | 16.9 (118) | 32.0 (101) | -1.2 (100) |
FIU | 4-8 (1-7) | -21.2 (128) | 16.0 (121) | 35.6 (120) | -1.6 (109) |
Two days later, in the Famous Toastery Bowl in Charlotte, WKU, playing without starting quarterback Austin Reed, spotted Old Dominion a 28-0 lead just 17 minutes into the game before Caden Veltkamp hopped out of the transfer portal, threw five touchdown passes and led a shocking comeback.
This is what a 28-point, "don't lead for a single play until you kick the game-winning field goal in overtime" comeback looks like on the ol' win probability charts.
With WKU leading the way in the returning production department (and last year's runner-up NMSU getting absolutely wrecked by attrition), it appears the HIlltoppers, winners of at least eight games in four of the last five seasons, might be first in line to challenge Liberty. But with quarterback Kaidon Salter and running back Quinton Cooley returning and a host of transfers arriving to prop up the defense, the Flames still have to be considered a healthy favorite.
Conference USA Title Odds
TEAM | CONF. TITLE % | 11+ WINS % | 6+ WINS % | RET PROD (RK) | OFF RET | DEF RET |
---|---|---|---|---|---|---|
Liberty | 50.1% | 41.7% | 99.9% | 61.7% (68) | 62.5% (63) | 60.8% (63) |
WKU | 25.9% | 2.8% | 97.3% | 60.2% (76) | 62.1% (65) | 58.3% (74) |
J'ville St. | 7.3% | 0.1% | 69.7% | 50.4% (103) | 55.1% (88) | 45.7% (113) |
Sam Houston | 5.0% | 0.0% | 42.9% | 69.4% (25) | 81.1% (12) | 57.7% (78) |
MTSU | 3.6% | 0.0% | 42.1% | 46.5% (111) | 51.0% (96) | 42.1% (120) |
NMSU | 3.2% | 0.0% | 42.1% | 38.4% (128) | 50.8% (98) | 26.0% (133) |
La. Tech | 1.8% | 0.0% | 30.8% | 43.5% (120) | 46.4% (108) | 40.6% (122) |
FIU | 1.7% | 0.0% | 33.7% | 67.7% (34) | 75.7% (20) | 59.7% (69) |
UTEP | 1.4% | 0.0% | 11.4% | 43.9% (118) | 42.9% (118) | 45.0% (114) |
Kennesaw St. | N/A | 0.0% | 7.2% | 57.2% (87) | 51.3% (95) | 63.1% (54) |
Five best CUSA games of 2024
Here are the five conference games that feature (a) the highest combined SP+ ratings for both teams and (b) a projected scoring margin under 10 points. My goal for this section is to look at the games most likely to bring both quality and a tight finish to the table, but that's a problem when your conference leader is a projected favorite of at least 15 points in seven of eight conference games, and your second-best team is a double-digit favorite in seven of eight.
Basically, you're going to want to watch a bunch of Jacksonville State games this year.
NMSU at Sam Houston (Saturday, Sept. 28). The best NMSU team in six decades indeed got portaled to hell this offseason. If the Aggies are to make a surprise run to another CUSA title game this year under Tony Sanchez, this game should tell us what they're capable of.
NMSU at Jacksonville State (Wednesday, Oct. 9). Rich Rodriguez brought in a number of speedy new weapons to get the Gamecocks' offense up to speed. This should be a fun midweek contest.
MTSU at Jacksonville State (Wednesday, Oct. 23). Another midweek contest! Like I said, you'll be watching quite a bit of the Gamecocks. We'll see what kind of challenge they get from Derek Mason's first Blue Raiders squad.
Western Kentucky at Liberty (Saturday, Nov. 23). The obvious game of the year. I wish it was scheduled for sometime in October because the odds of us watching these teams play in Lynchburg, Virginia, then watching them play again in Lynchburg in the conference title game are pretty solid. Alas.
Sam Houston at Jacksonville State (Saturday, Nov. 23). The Relative Newbies Bowl! Bowl eligibility could be on the line for either one or both teams.